Just the word "witch" is enough to stir controversy. Interestingly, the word "pagan" and "witchcraft" has been demonized to such an extent that even in the East (India comes to mind), where majority follow spiritual disciplines that have a lot in common with western witchcraft, people consider you to be a "black magick", child mutilating, hexer and ostracize you. This is in part thanks to the powerful influence of the Abrahamic religions.